The Taylor family has always had a knack for sausage-making, ever since Grandpa Taylor brought his original recipes over from Europe back in 1924. Taylor honed his sausage skills by working at a small farmers market stand in Hollywood, selling sausages to movie stars for over 19 years before volunteering to serve his country in the military. Now the fifth Taylor generation continues the tradition that Grandpa Taylor started, serving fine, handcrafted sausages. With a bright, playful, lighthearted identity system and a nod to Grandpa's Old World roots, this brand refresh communicates a warm and welcoming atmosphere of food, family, fun and tradition.
