When I joined Harry & David, the company was beginning a total rebrand. As a member of the creative services team, I partnered with the creative director, art directors and marketing strategists to rollout new visuals focusing on sophisticated colors, clean typography and robust photography. I produced a variety of printed and digital assets, including seasonal catalogs, direct mail offers, corporate collateral, postcards, website banners, emails, homepage sliders and thumbnails. The result was a fresh and upbeat brand identity designed to maintain the quiet dignity of this historic company.
Tree Illustration by Will Donaldson
